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1st AD
A New York based, Non-Union 1st AD, James has worked on a wide variety of commercials, music videos, PSAs, sports programming and short form narrative projects. He has extensive experience working with A-list talent and has shot all across the US as well as in Europe, Asia and Africa.
In 2022 James 1st AD'd and co-produced the feature film THE REUNION directed by Roland Ellis.
As a 1st AD, he strives for:
Safety. Efficiency. Preparation. Organization. Communication. Collaboration. Teamwork. Safety (yes, again). Carrots not sticks. Honey not vinegar. Glasses half full. Respect for everyone - above and below the line.
A small selection of his recent work:

"Safety first is safety always"

Tyla - Tears Coke Studio Session
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Give Your Body A Voice
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Residente, Nach - Rap Bruto (Official Video)
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Every PERFECT Dunk | Dunk League Highlights
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Cloud Paint Bronzer Glossier
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Zara Man Chinese New Year 2025
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Coach for Men Jayson Tatum COACH #CourageToBeReal
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![Ariana Grande - Love Notes Perfume Commercial [4K] (1)](https://static.wixstatic.com/media/611624_ded4cf19177e4bd89355374ca64565d4f002.jpg/v1/fill/w_400,h_225,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/611624_ded4cf19177e4bd89355374ca64565d4f002.jpg/v1/fill/w_800,h_450,enc_auto/file.jpeg 2x, https://static.wixstatic.com/media/611624_ded4cf19177e4bd89355374ca64565d4f002.jpg/v1/fill/w_1200,h_675,enc_auto/file.jpeg 3x)
Ariana Grande - Love Notes Perfume Commercial [4K] (1)
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NEW GO NY GO Song! (2024) New York Knicks
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National University Supporting the Whole Student
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The World’s First Spacewear System For Private Astronauts
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VIVA GLAM 25 | MAC Cosmetics
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Versace Fall-Winter 2019 | Advertising Campaign
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MONCLER BEYOND | Beyond Fashion Straight Into Life | MILLIE BOBBY BROWN, JOHN BOYEGA, CRYSTAL ZHANG
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Bleachers - Tiny Moves (Official) (1)
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Prada | 365, Prada Fall/Winter 2019 Campaign - Anatomy of Romance
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ZARA | Kids Campaign Spring Summer 2020
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Angry Orchard Cider Lessons Ep. 3: Staying Connected
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Troye Sivan, Kacey Musgraves - Easy ft. Mark Ronson
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Introducing AE77 Denim. Artfully Designed. Sustainably Crafted.
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Puma y Adriana Lima presentan Mode XT
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MEET OUR WOMEN
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Come Closer with Henry Golding David Yurman
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NIKE Tech Pack Campaign Film
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Maggie Rogers - Want Want
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Lincoln Motor Co. "The Night Tides"
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Proenza Schouler Fall Winter 2021 Collection
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Carly Rae Jepsen - Party For One
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NYC Ballet's 2022-23 Season
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Nighttime Makeup Routine: Festive Party Shine w/Kozue Akimoto | Clé de Peau Beauté
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Kacey Musgraves - That's Country Vogue (Velvet Elvis)
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Lonis - Easter Egg Song - Target Easter Celebrate TV Commercial 2 (Song is Only from Target)
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Laurie Hernandez - Alcon DAILIES ad
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Buchanan's Whisky: Life Is Better Shared
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Fall 2023 New York Fashion Week kate spade new york
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A Short Film - Kith for Calvin Klein
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More Than a Gift Chapter Three #CoachHoliday
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